Important things to consider when registering your Trademark
Generally speaking, when registering your trademark, the principle of “first to register, first-served” applies. This means that priority of registration of similar trademarks will only be granted to those entities whose trademark is registered before others.
Trademarks that are not registered will not be recognised by any right or claim that may arise from prior use.
A previous filing in another country is not recognised unless such filing is made within a country whom is a signatory to the Madrid Agreement Concerning the International Registration of Marks of 1891.
Certain trademarks may be considered “notorious trademarks” and will generally be prohibited.
Should a third party register your trademark before you register it, that third party will have the exclusive right to use your brand, thus depriving you of the use of this trademark within the country concerned.
There is the possibility to appeal trademark registrations, but this procedure is uncertain, lengthy and can be costly.